Live Show Date:Thursday, July 11th, 2013 10AM PST

Question: Are your business/Marketing Gimmicks going to destroy your business? In an effort to stand out could it be that you have forgotten the basics?

On this episode of Dõv Baron’s Full Monty leadership Show we will look at how so many companies, (big and small) have gotten so focused on standing out and having a “wow factor” that they have lost their grip on the basics. And why in the long run you must do the basics and do them better than anyone else in order to be a long term winner.

My guest on this episode is Mr. Joe Calloway He is the author of four ground-breaking business books including the outstanding: Becoming A Category of One, which received rave reviews from The New York Times, Retailing Today, Publishers Weekly and many others.

Joe Calloway is the expert the big companies like Coca Cola and American Express bring in when they are looking for that competitive advantage and they want to take their business up a notch.

However, Joe Calloway is also the author of the new book Be the Best at What Matters Most in which he has you explore why having a “wow factor” that separates you from the crowd, is great…

However, if your “wow factor” isn’t consistent, long lasting  and at some level, fundamental, you have about as much chance of sticking around as one of those one hit wonder bands you occasionally hear on the radio and think; “I wonder what ever happened to them”.

Joe Calloway’s proven point of view is simple; Be The Best at What Matters Most and you will succeed!

On this episode Joe shares that when it comes to being lastingly successful you have to have “Clean Thinking” and that without it you will never have clarity (in your business or anywhere else).

We’ll will take a look at divided leadership both in companies and in government and discuss the common determining downfall of both.

I’ll even ask Joe what he would say to Congress about getting back to basics….The answer I’m sure will shock you,  and I know it will be about as powerful as you can imagine.

We’ll speak about how so many companies show off that they did this or that for a particular customer and yet what they do for their everyday customers is quite different.

Joe will share a great story about a restaurant and what you and I can learn from it (no matter what business we’re in) regarding “Random vs. Consistent”.

This is a must listen show, and just a small sampling of where this great interview goes.

Make sure you share this with your friends and tune in on Thursday July 11, 2013   @10:AM (Pac) 1:PM (EST)

Why? Because you are a leader! 


Joe Calloway Bio (Scroll Over)infoJoe Calloway Bio (Scroll Over)Joe Calloway is a leading performance expert who helps great companies get even better. He helps organizations focus on what is truly important, inspires constant improvement, and motivates people to immediate action. Joe has been a business author, coach, and speaker for 30 years and his client list reads like an international Who’s Who in business, ranging from companies like Coca Cola and IBM to Saks Fifth Avenue and American Express. Joe is the author of four ground-breaking business books including Becoming A Category of One and his newest book: Be The Best At What Matters Most: The Only Strategy You’ll Ever Need Joe lives in Nashville, Tennessee with his wife, Annette, and his daughters Jessica and Cate.







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